Real systems. Built for real founders.
Every case below describes what we actually shipped, what it touches in the business, and what it does on Monday morning. Plain language. No fluff.
Five systems in production.
Grouped by the tier of work they handle. Each case opens with the founder’s problem, then walks through what we built and what the system now does for the business.
- 01Client-facing systemsFounder · B2B services · United States
IntelliReach Agent
Outbound was generic and labor-intensive. The founder spent hours each week researching prospects, copy-pasting context, and writing first emails by hand. The few replies that came back rarely justified the time.
Time on lead researchHours → minutes
First-email qualityFounder-grade
Read the work - 02Funnel and retention systemsConsultant · B2B SaaS advisory · United States
ClientComeback AI
Years of marketing had left more than 6,500 leads and lapsed customers sitting cold in the CRM. The client believed there was real value buried in the list but had no way to re-engage at scale without burning their sender reputation.
Dormant leads re-engaged6,500+
Reactivation cadenceQuarterly, standing
Read the work - 03Internal operating systemsOperations lead · Hybrid technology agency · Distributed
TeamLink OS
Customer messages were arriving across email, web forms, and chat. Replies were getting stranded between channels and the ops team was missing updates entirely. Response time was eroding trust with their best accounts.
Missed inbound messagesEliminated
Where the team repliesFrom Slack
Read the work - 04Client-facing systemsFounder · Coaching practice · United States
FlashCall AI
High-intent leads were submitting the enquiry form and then waiting half a day — or longer — for a human callback. By the time the practice reached out, the lead had moved on or signed with a competitor.
Lead-to-first-call waitUnder a minute
First-touch bookingOn the call
Read the work - 05Internal operating systemsFounder · Digital marketing agency · United States
LeadRank AI
The founder was spending more than four hours a day manually scoring leads — reading enrichments, weighing fit signals, and deciding who got the priority outreach. The work was repetitive, easy to defer, and the highest-value leads sometimes waited two days for a reply.
Daily scoring time4+ hrs → minutes
Priority queue accuracyFounder-grade, daily
Read the work